I have 28-years of REAL LIFE, HANDS ON EXPERIENCE in Branding, Marketing, Sales and Public Relations.
Let’s rewind, my career started out working for Fortune 500 companies, Toshiba and Canon, working in the Consumer Electronics space. When comparing how far we have come with technology, you can say I most definitely have seen the trends change. What has not changed is; how we use technology. It is still a integral part of our success, no matter if building a business or a personal brand.
After the tragic events of 9/11, it was a life defining moment for so many, which is when I re-evaluated my career path and decided to pivot. I relentlessly pursued my passion of getting into the beauty industry. Knowing I would in essence be starting at the bottom, I signed with a beauty brand as a ‘Marketing Manager’ in my native home of Southern California.
During these 13-years, I was tenacious in my pursuit of success; or, what I thought success was at that time, while climbing from Marketing Manager to Vice President.
This period was instrumental in my career as I was not only holding a domestic position, but handling business relationships internationally, while residing in parts of Asia to carry out business processes for overseas clients. These distant lands were the launchpad for where I am today.
Having traveled to over 43-countries; while conducting business in many of these countries takes an understanding of cultural differences, which enhanced my perspective on international business, not only in Branding, Sales and PR, but in ALL aspects of business, as I was managing multi-million dollar budgets. The knowledge and experience I gained has been instrumental and put to practical use since becoming a business owner.
In today’s world with so many “self proclaimed” experts and gurus, I feel it is important to share where I started and how I became an EXPERT in my industry, as experience matters!
"You must always be evolving to remain relevant”.
I love a challenge and pushing myself outside of my comfort zone. In 2013, I did exactly that and made the decision to leave my comfortable lifestyle in Southern California and set my eyes on the energetic; New York City.
Upon arriving in New York City, I quickly rolled up my sleeves and signed up for my real life lessons on life, love, business, and grittiness; that only this city can offer.
I have continued investing in my education so that I remain relevant in an ever-changing industry, while being AHEAD of the trends. I have sought the industry thought leaders and am mentored, coached and held accountable by them. I invest in all of this, so that I can deliver my years of experience and make certain it is relevant to move the needle in my clients brands and businesses.
In 2019, I strategically added “Course Creator” to my repertoire. Diving into the $325-Billion E-Learning Industry, so that I have the ability to reach more entrepreneurs and help them scale and monetize their brands by taking my online course curriculum and implement a “do it yourself” methodology to brand building, which is now known as Identity Brand Business School.
Since launching my branding agency, my business model has continued to evolve and I have invested not only time, but the best technology, software and platforms for my clients.
In 2020, Yahoo! Finance named me one of the Top Course Creators & Experts to watch. 2021 was a monumental year, I was tapped by KEAP, a SaaS Software company, to become one of their entrepreneurial brand ambassadors; which included a DocuSeries featuring my journey of building my business, which is titled BIG GRIT. They also named me one of the years 'Most Courageous Entrepreneurs'.
Other milestones accomplished over the past year, include; adding Best Selling Author, Keynote Speaker, and experiencing a 600% growth spurt in business. The one thing that has become more evident while on this journey of entrepreneurship is WHO I serve as clients. I am a firm believer that like minded individuals make a business partnership magical.